What we sell to a pilates studio fits into two kinds. Search work builds class pages, a Maps listing and, on the wider plans, a studio website. Paid ads put one class type or one neighborhood in front of searchers on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Each kind has its own row of hooks on the spring board, so a studio can hang on one row today and add the other row when the timetable asks for it.
Search work sits on the first card, ads on the second. The links on each card lead to the page that explains it.
Pages, Maps, sites
Organic Growth
Each class type, and also each neighborhood that members travel in from, receives a landing page. We also reset the Google Business Profile so its hours read like the wall timetable, and build a studio website for owners who want one.
A page for the reformer classes, one for the mat classes, one for each room
Neighborhood pages for the blocks and towns your members arrive from
A map listing whose hours, categories and photos agree with the timetable
Each month a note listing every page and listing we touched
Google, Bing, Meta
Paid Ads
We run ads for the reformer room, the mat room and the hours you would like booked, across Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). Each ad opens onto a page about the class type being advertised, and the accounts remain yours.
Ad groups built per class type, kept apart from equipment shopping and job searches
Behind each ad group sits a landing page that repeats the same class type
Negative keywords kept current so budget stays off equipment shopping and job hunts
Calls and form sends counted per campaign and read out to you every month
Along each row
What shifts when the spring gets longer
Four plans carry the search work, and the differences are easy to read. The starter, with 25 landing pages at its center, is the lightest hook, opening the search work at $495 each month with the details settled when we talk. Silver fits a studio holding on to its existing site and adds Strategic Content Assets to the monthly work. Gold doubles the landing pages and brings a studio website we build, host and refresh. Platinum carries the most pages and reaches out to neighborhood sites too. The cards above and the pricing page give each count.
On the ad row, one platform under management costs $895 each month. Two platforms and three platforms hang on the next hooks, and the work behind them stays the same while only the platform count moves. Click charges sit outside that figure, since Google, Microsoft and Meta each bill their own clicks, and the account is one the studio opened, on its own card. The Google Ads page and its neighbors go platform by platform.
The first month is spent reading, not publishing. We go through your present site and listings, ask which rooms and hours need bookings, and agree the first pages with you. Pages follow once the wording is approved, in small batches that you read before the next batch starts, each one about a single class type, room or neighborhood, which is why two pages on your site never read alike.
Whichever row you hang on, the final say stays with the owner. Teacher wording is one more thing the owner settles, along with reading the policy pages each ad platform keeps for classes and studios before anything goes out. No page, ad copy, tracking setup or reply to a reviewer carries anything that identifies a member. At each month's end a short note names each page touched, each listing edited and each ad altered, so the front desk can lay the work beside the timetable and see what moved.
No. Each row stands alone. Some studios hang on the search row first because the pages keep working between ad budgets, and some begin with ads for one class type. The other row can be added whenever the timetable calls for it, and the same class page can serve both a search listing and an ad.
Where does a studio with its own website fit?
Silver fits a studio that holds on to its present website. Gold and Platinum are the plans with a new site, built and kept running by us. The starter is the way in for a studio that wants 25 landing pages first and leaves the rest to a conversation.
Who decides which class types get pages or ads?
The owner. You tell us which classes, rooms and neighborhoods matter this month, and the front desk's view of the busy and quiet slots sets the order of the work. If the reformer room is full on weekday mornings and the mat room is not, the mat room goes first.
Unsure which row comes first?
Leave a note about your rooms, or take a slot from the picker, and at that hour the CEO calls.
Which class types should get pages first?
Name the class types you would like booked more, the neighborhoods your members travel in from, and the nearby businesses that point people to the studio. Leave out every member name and every personal detail.
Bring the carriage back to the front desk
All of this work aims at one spot: the call or form that lands at your front desk. Describe your rooms and your timetable, and we will name the first page worth building.
